How To Use Pinterest for Affiliate Marketing: Earn Commission by Promoting Services in 2024

Over the years, Pinterest has grown into a robust platform with immense potential for marketers to connect with their target audience. In fact, it’s become a crucial part of many affiliate marketers’ strategies.

If you’re new to the concept, affiliate marketing is a method by which you can earn a commission by promoting others’ products or services.

As for Pinterest, it’s much more than just a visual search engine or a place to find DIY crafts. With the right approach, it can be an effective channel for affiliate marketing, driving substantial traffic, generating conversions, and fostering a loyal customer base.

In this post, we will walk you through the step-by-step process of using Pinterest for affiliate marketing and reveal best practices to help you succeed. Whether you’re a newcomer or an expert, this guide has something for everyone.

Creating A Business Account: Pinterest for Affiliate Marketing

Creating a Pinterest Business Account is a crucial first step if you’re planning to use Pinterest for affiliate marketing. This platform provides many features that are specifically designed to help businesses succeed.

How to A Pinterest Business Account

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If you have an existing personal Pinterest account, you can easily convert it to a business account. Here’s how:

  • Visit the Pinterest Business website: The process begins by heading over to the site.

  • Click Create an account: Once on the Pinterest Business website, you’ll see a “Create account” button. Click this button to start the process.
  • Follow the prompts: You’ll then be redirected to a sign-up page. Here, you have the option to either create a new account for your business or log in to your existing Pinterest account. 

Your Pinterest Business account will be different from a standard one. It will give you access to valuable tools like analytics and advertising features, which are unavailable to personal account users. These tools will provide insights into your audience’s behavior, monitor engagement, and track pin performance, all of which are crucial for refining your affiliate marketing strategies.

Not only does a Pinterest Business account allow you to advertise your products, but it also equips you with the tools necessary for analyzing and improving the performance of your pins and ads. This kind of feedback is invaluable for improving your marketing strategies and growing your online business.

Creating a Pinterest Business Account is a crucial step in your journey to fully use Pinterest for affiliate marketing. The added tools and features will aid you in developing a stronger, more data-driven marketing strategy.

How To Use Pinterest for Affiliate Marketing: Best Strategies

Affiliate marketing on Pinterest can be an effective way to boost your income as long as you approach it strategically. Here are some key strategies that you can use:

  • Create Several Boards and Pins: Pinterest doesn’t impose a limit on the number of affiliate pins you can create, so take advantage of this. Create various eye-catching pins for each post, and make sure you’re promoting products relevant to your niche. Create appropriate boards for these pins and aim to keep adding new boards regularly to keep your account active and engaging.

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  • Create Relevant Content: If you have a website, use it to create valuable and relevant content related to what you’re promoting. Whether it’s a product review or an in-depth tutorial, ensure your content is honest, transparent, and adds value for users.
  • Grow Your Following: Aim to grow your Pinterest following by interacting with other profiles, sharing popular content, or joining group boards. Joining relevant group boards not only expands your reach but also helps in gaining visibility for your profile and pins.
  • Schedule Your Posts: Using a tool to schedule your pins can help ensure your content goes live at optimal times, allowing you to reach your target audience effectively. This also enables you to plan your content in advance, freeing up time to create more posts.
  • Optimize Your Content for SEO: Pinterest operates similarly to a search engine, so SEO optimization is key. Use keyword research tools to find relevant keywords and incorporate them into your profile, pin descriptions, and board descriptions. Make sure your profile is visible, and your pins and boards are well organized.
  • Analyze Your Pins’ Performance: Use the Pinterest Analytics tool in your Business account to track and analyze your pins’ performance. Understanding what’s working and what’s cannot help you tweak your content and strategy for better results.
  • Aim for Consistency: Consistency is key in Pinterest for affiliate marketing. Create a workflow and utilize a scheduling tool to ensure regular content posting.

Remember, effective usage of Pinterest for affiliate marketing is all about providing value to your audience and staying true to your niche. By adhering to these strategies, you’ll be well on your way to a successful utilization of Pinterest for affiliate marketing venture.

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Engagement And Interaction on Pinterest for Affiliate Marketing

Engagement and interaction on Pinterest play a crucial role in establishing a robust online presence and reaching a wider audience. These actions also affect how the Pinterest algorithm views and treats your content. Here’s how you can effectively engage and interact on Pinterest:

  • Reply to Comments: Whenever someone comments on your pins, make sure to reply promptly and thoughtfully. This not only shows that you value your audience’s feedback but also fosters a sense of community. The more you interact with your followers, the more they feel connected to your brand.
  • Repin Relevant Posts: Repinning content from other users can expose your audience to a broader range of ideas and resources. It shows that you’re not only interested in promoting your own content but also in providing valuable content from others.
  • Comment on Other Pins: Just as you would like comments on your pins, make sure to comment on other pins as well. This can be a great way to get noticed by other Pinterest users and potentially gain more followers.
  • Follow Other Pinners: Following other users within your niche can lead to mutual benefits. They might follow you back, or their followers might notice your profile and follow you as well.
  • Join Group Boards: Participating in group boards can be a great way to reach a larger audience. When you join a group board, your pins can be seen by all the followers of that board. Make sure to join group boards that are relevant to your niche.
  • Share Your Pins on Other Platforms: If you have a following on other social media platforms, share your Pinterest pins there. This can bring more visibility to your pins and can attract more followers to your Pinterest account.
  • Create Engaging Content: This might be the most important point of all. Ensure your content is engaging, valuable, and relevant to your audience. High-quality content will naturally attract engagement in the form of likes, comments, repins and follows.

Remember, engagement and interaction are two-way streets. The more you engage with other users, the more likely they will engage with your content. This, in turn, signals to the Pinterest algorithm that your content is valuable and should be shown to more users.

Pinterest for Affiliate Marketing: Best Practices

Identifying the Target Audience

Identifying your target audience is a crucial first step in any marketing strategy, including usage of Pinterest for affiliate marketing. Your target audience is the group of people you aim to reach with your products or services. Knowing who they are, what they’re interested in, and their needs can greatly influence your content creation, product promotion, and overall marketing strategy. Here’s how you can identify your target audience:

  • Understand Your Product/Service: The first step is to understand what you’re promoting deeply. What are the key features of the product or service? Who would benefit from it? Answering these questions can help determine who might be interested in your offerings.
  • Analyze Your Current Customers: If you already have a customer base, consider who is already buying from you. Analyzing their demographics, interests, and behaviors can give you a sense of who your target audience might be.
  • Research Your Competitors: Look at who your competitors are targeting. This can provide you with insights into potential market segments that you might have overlooked. However, don’t just mimic their strategy; instead, try to find a unique angle or niche they may have missed.
  • Segment Your Audience: Break down your audience into smaller segments based on factors like age, location, gender, income level, education level, occupation, interests, and buying behavior. This allows you to tailor your marketing strategies to meet the needs of each segment.
  • Understand Their Needs and Challenges: Understand what problems your target audience is trying to solve, what challenges they face, and how your product or service can help them. This understanding can guide your content creation and messaging.
  • Use Analytics: Use analytics tools to gain insights about your audience. For example, Pinterest analytics can provide information about who is viewing and interacting with your pins. Other tools like Google Analytics can provide insights about your website’s visitors.

Your target audience will guide your content creation, promotional strategies, and interactions on Pinterest. By creating pins that resonate with your target audience, you’re more likely to attract followers interested in your products and convert them into customers.

Studying Trends on Pinterest

Studying trends is a valuable strategy on Pinterest for affiliate marketers, providing insights into what users are currently interested in and searching for. Trends can help you create relevant content that aligns with the interests of your target audience.

On Pinterest, you can explore trending keywords and popular categories to understand what’s resonating with users. You can also look at what your competitors are doing to leverage these trends. However, while trends change periodically, incorporating them into your Pinterest strategy can increase the visibility and engagement of your pins.

Make sure to balance the use of trending content with evergreen content that remains relevant over time. Ultimately, staying attuned to Pinterest trends helps you stay competitive, generate ideas for new content, and reach your target audience more effectively.

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Abiding by Pinterest’s Community Guidelines

Understanding and adhering to Pinterest’s Community Guidelines is a crucial part to successfully use Pinterest for affiliate marketing. These guidelines cover a range of topics, including site security, access, spam, and paid partnership rules. Specifically, for affiliate marketers, Pinterest prohibits certain practices such as link cloaking, which is disguising your affiliate links using link shorteners or redirection tools.

Always use the full versions of your affiliate links and ensure your audience clearly knows where your links will take them. Additionally, the Federal Trade Commission (FTC) mandates that marketers disclose affiliate links or paid partnerships, so be sure to label your pins with “sponsored” or “affiliated” tags.

Abiding by these rules not only ensures a safe and seamless experience on Pinterest but also fosters trust and transparency with your audience.

In the ongoing commitment to fostering a responsible and informed community, Pinterest has recently broadened its Community and Advertising Guidelines. This expansion includes a clear prohibition on all content and advertisements containing climate misinformation. This decision stems from dedication to promoting accurate information and combating the spread of misinformation regarding climate-related issues.

Disclosing Affiliate Links as per FTC Requirements

According to Federal Trade Commission (FTC) regulations, it’s mandatory for marketers to clearly disclose their affiliate links or paid partnerships. This is done to ensure transparency and protect consumers. In the context of Pinterest, you need to label your pins that contain affiliate links accordingly. Using tags like “sponsored” or “affiliated” can help convey this information to your audience.

This requirement means that your followers should be made aware when you are promoting a product and could possibly earn a commission from their actions (such as clicks or purchases). Abiding by this regulation not only keeps your marketing practices legal but also builds trust with your audience by being open about your affiliate relationships.

Avoiding Link Cloaking

Pinterest’s community guidelines make it clear that link cloaking or disguising your affiliate links using link shorteners or redirection tools, is not permitted. Link cloaking can make it difficult for your audience to discern where a link will take them, resulting in distrust or a negative user experience. As an affiliate marketer, you should always provide full, non-shortened versions of your affiliate links.

Also, violating these guidelines can lead to penalties such as the removal of your pins or even the suspension of your account. To maintain a positive and trustworthy presence on Pinterest, it’s crucial to adhere to these rules and provide transparent, straightforward links to your audience. Doing so will contribute to a more authentic, user-friendly browsing experience, which is beneficial for both users and marketers alike.

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Keeping Recommendations Relevant and Evergreen

One of the key aspects of Pinterest for affiliate marketing is ensuring your content remains fresh, evergreen, and relevant. In the context of Pinterest, ‘fresh’ refers to original and new content that the algorithm hasn’t seen before. It’s, therefore, important to post original pins frequently to maintain engagement with your audience and to keep your content circulating.

‘Evergreen’ content refers to content that remains relevant over time rather than being tied to a particular event or season. Evergreen pins can continue to attract engagement and drive traffic long after they’ve been posted. This could involve posting about products that have consistent appeal or creating content around topics that are perennially interesting to your target audience.

‘Relevant’ content is that which aligns with your audience’s interests and needs, as well as with your own niche and brand. By keeping your pins aligned with your target audience’s preferences and the overall theme of your boards, you can maintain consistency, build your authority, and ensure that your content will always interest your followers.

Using Test Linking for Additional Recommendations

Test linking is a valuable tool in the realm of affiliate marketing. It refers to linking your pins to reviews or buying guides, providing your audience with additional information and recommendations about the product or service you’re promoting. This not only enhances your credibility as a source of useful information, but it also improves the user experience by simplifying their decision-making process.

Creating engaging pins linked to buying guides or reviews can drive substantial traffic to your website or affiliate site. It offers the audience a deeper insight into the product, helping them make an informed purchase decision. Also help you to use Pinterest for affiliate marketing.

Moreover, test linking allows you to measure the performance of your pins and understand which content generates the most traffic. By analyzing the results, you can fine-tune your strategy, focusing on what truly resonates with your audience. This practice ensures that your Pinterest affiliate marketing efforts are effective and continuously improving.

Affiliate marketing on Pinterest

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Knowing the Rules of Pinterest for Affiliate Program

Understanding the rules of use Pinterest for Affiliate Marketing. Each program has its own set of guidelines for sharing affiliate content, and failing to comply can lead to penalties, sanctions, or even termination of your affiliate status.

These rules can cover a wide range of topics, from how and where you’re allowed to share your affiliate links to the specific disclosure requirements for these links. Some programs might have specific guidelines about how their products can be portrayed, or they may prohibit certain marketing strategies.

Contents prohibited on Pinterest

In short, it’s important to familiarize yourself with these guidelines before you start promoting products or services. This not only ensures that you comply with the rules, but it also helps to maintain the integrity and transparency of your marketing efforts, building trust with your audience and the affiliate program.

Industry-leading policy decisions

Teaming up with the National Eating Disorder Association this platform provides supporting body positivity for you and others. This partnership aims to raise awareness and empower users to embrace a healthy relationship with body image.

Moreover, the brand safety principles of Pinterest and policies have earned certification from the Trustworthy Accountability Group (TAG). This recognition ensures that when you engage with us, you can trust that we prioritize your safety and security.

Also, the accreditation from the Media Rating Council (MRC) for display Pin impressions and clicks provides you with reliable metrics. This means you can make informed decisions knowing that the data we provide is accurate and trustworthy. These achievements are meant to create a positive and trustworthy environment among all of our users.

Pinterest for Affiliate Marketing: Partnership Plan

Explore the benefits with partnership plan of Pinterest:

  • Advertising:
    • Partner with Pinterest experts for media strategy, buying, and campaign management, ensuring effective advertising efforts.
  • Audiences:
    • Utilize assistance for onboarding first-party data, enabling advanced targeting capabilities to reach your desired audience.
  • Content:
    • Enhance User Pinterest presence with Pin schedulers and engagement dashboards, facilitating consistent and engaging content sharing.
  • Creative:
    • Utilize creative tools or collaborate with accredited Pinterest design professionals to elevate your brand’s visual identity.
  • Measurement:
    • Dive deeper into campaign performance metrics with advanced solutions and customized reports, gaining valuable insights for optimization.
  • Shopping:
    • Simplify the shopping experience for users by leveraging tools like feed managers and customized shopping experiences, driving conversions and enhancing user satisfaction.


In conclusion, when you properly use Pinterest for Affiliate Marketing platform, it allows marketers to reach a wider audience, drive more traffic, and generate higher conversions.

The process involves setting up a business account, identifying your target audience, creating relevant content, and actively engaging with users. It’s equally important to understand and follow the guidelines to utilize Pinterest for affiliate program.

Remember, consistency, honesty, and providing value to your audience are key for success. With these strategies in hand, you’re ready to start your journey in Pinterest affiliate marketing, potentially opening up a rewarding new income stream.

You can read another blog on How to Make Money on Amazon Merch. Check out the blog to know more about this topic.

What is Pinterest and how can I use Pinterest for affiliate marketing?

Pinterest is a social media platform that allows users to discover and save ideas through visual content. To use Pinterest for affiliate marketing is can be done by creating visually appealing pins that showcase products or services, and including affiliate links in the pin descriptions.

Can I use Pinterest for affiliate marketing if I don't have a blog or website?

Yes, you can use Pinterest for affiliate marketing even if you don't have a blog or website. Pinterest allows you to create pins that directly link to affiliate products or services, so you can drive traffic and earn commissions without a website.

How can I maximize my affiliate marketing efforts on Pinterest?

To maximize your affiliate marketing efforts on Pinterest, it's important to create high-quality, eye-catching pins that align with the interests of your target audience. Use relevant keywords in pin descriptions and titles, join group boards to expand your reach, and consistently engage with the Pinterest community by repining and commenting on relevant content.

Are there any specific guidelines or policies to follow to use Pinterest for affiliate marketing?

Yes, Pinterest has guidelines and policies that you should follow to use Pinterest for affiliate marketing. Make sure to disclose your affiliate relationships, avoid spammy or misleading tactics, and adhere to Pinterest's terms of service and advertising policies. Familiarize yourself with their guidelines to ensure compliance.

How can I track the performance of my affiliate marketing on Pinterest?

To track the performance of your affiliate marketing on Pinterest, you can use tools such as Pinterest Analytics or third-party analytics platforms. These tools provide insights on the number of clicks, saves, and engagement your pins receive. You can also use unique tracking codes or URLs to monitor conversions and measure the effectiveness of your affiliate marketing campaigns.

About the Author

Vinayak Gupta
I’m a Funnel Builder & Internet Marketing Guy who love to explore online tools that can make work easy and automated. I also run my content agency, Wordscloud. If you’re interested to know the tale of how one of my client’s funnel generated 1M USD or my marketing stories, connect to me on linkedin.
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