Kajabi is a platform which contains a collection of marketing tools.” It is an all-encompassing platform that simplifies creating online courses, helps in building landing pages, launching marketing campaigns, and designing a flawless website. 

On the other hand, Kartra is an all-encompassing, cloud-based platform, designed to develop and market online businesses. Both Kajabi vs Kartra serve similar purposes. Now, let us find out the significant differences between the two of them.

Significant differences between Kajabi vs Kartra:

Once people know the differences between Kajabi vs Kartra, they will be able to figure out which one to buy. The differences between Kajabi vs Kartra are as follows:

1. Purposes: 

Kajabi is a business platform that allows people to host, sell, and market virtual courses and products. On the other hand, Kartra is more suitable for building funnels and marketing in general. The former is an available tool and the latter is more of a tool for creating sales funnels.

2. Features: 

Kajabi puts almost equal weight on all its features. Kartra, on the other hand, puts more weight on the marketing tools. So, it emphasizes on its marketing editor page. The means for building allow access to many useful templates for making the sales pages, landing pages, and checkout pages.

3. Layout of Tools: 

Kartra has a structured layout, which is easy to interpret. The email tools of Kartra are more flexible than those of Kasabi.  Kartra allows the users to set the time-limit on auto-responses. The users are free to choose the hours when they can send the email. Those who decide Kajabi may only select the days. Kartra users also have the option to send text messages to their subscribers.

4. Course-building tools 

The course building tools of Kartra are the weakest part of the platform. On the other hand, the course building features of Kajabi are better than those of Karta.  The individual post creator of Kartra is exceptionally flexible.

The users may add fifteen elements; however, they want. However, there is a limitation on the video hosting bandwidth, utilized by Kartra users. This limitation becomes challenging if the products are video-focused. 

However, Kartra doesn’t have an option for student engagement tools like assessment tools and quizzes. It is time -consuming to create the membership pages of Katra. It involves nine steps.

The course creation tools of Kartra do not support bulk uploads or imports. This restriction becomes a hassle if someone wants to import the products of someone else. 

On the other hand, Kajabi users claim the process to build courses is relatively simple. It is easy to organize online modules. They may also utilize the option of bulk upload to post the course content automatically. Kajabi also has an inbuilt option of cloud import.

It may directly fetch materials from Google Drive and Dropbox. This feature saves time while uploading materials. It allows users to create assessments and quizzes. 

They may also be inserted into lesson modules. The users may make the necessary arrangements so that the candidates cannot move on to the next module before clearing an assessment. It deals with all the uploads directly. Hence, users do not have to worry about running out of bandwidth.

Also, it doesn’t have any restrictions on different types of files, like the audio of PDFs. But, Kartra has only one content engagement. It allows the content to drip in a linear schedule.

5. Web-building tools:

 The page building tool of Kajabi is dependent on themes. The same article has a set of layouts that may be rearranged in any way. Kajabi lets the users create an unlimited number of pages. The entire page editor depends upon the drag and drops policy.

The user just needs to click on the “Your Page” option in the page editor. Then, they may choose the elements that they need to modify. The flexible page builder allows the users to remove or edit the user with the help of the page editor. 

Kajabi offers only up to twenty pre-designed templates, including sales pages, upsell pages, and webinar pages. Everybody knows that Kartra is a funnel building tool. It builds funnels exceptionally well. Kajabi has a feature known as Pipelines, that permits the users to create a marketing funnel workflow.

Users of Katra have to put together each of the pages one by one from the beginning. However, it has a vast library of more than 200 templates from which the users can choose and customize it with the page editor. There is a section known as “Options” that provides templates of specific blocks from which we may decide and customize. The particular blocks include FAQ blocks, pricing tables, or testimonials. The web building tools of Katra are all right, but the ones under Kajabi are better.

6. Payment Gateway: 

As of now, Kajabi supports only two payment gateways-

• Stripe
• Paypal

On the other hand, Kartra supports four payment gateways at the moment. They are as follows:

• Authorize.net
• Braintree
• Stripe
• PayPal

Features of Kajabi:

The features of Kajabi are as follows:

1. Video Hosting: 

Kajabi secures the videos within its platform with the help of Wistia It encrypts all the videos, to prevent fraud.  So, it is safer than hosting videos in Vimeo or YouTube. The users are free to embed the videos on their membership sites, courses, and videos.

2. Security: 

 Kajabi makes use of Cloudflare that is a specialist in the security and performance of the website. It encrypts the data fully. The choice of appropriate software is of vital importance. It keeps the business data secure and protects the confidential information of the customers. 

3. Kajabi Assistant: 

The Kajabi Assistant is located at the top of the dashboard screen. It is a personal search bar. The users just need to enter the keywords based on the actions they want to perform. The assistant will accordingly navigate them to relevant alternatives.

4. Membership Areas: 

Kajabi has three levels of membership- bronze, gold, and silver. Each group provides different benefits. The customers are free to join and directly pay from the website. 

5. Shopping Cart: 

The customers do not have to be redirected to another page for checking out. Stripe and Paypal are available on the Checkout page. It provides a satisfactory customer experience.

6. Marketing and Email Marketing automaton:

 Kajabi provides email broadcasts as well as email sequences. An email broadcaster triggers emails to all the people in the contact list for emails of the user. An email sequence is an automatic set of emails that are sent to a new subscriber.

7. Website builder: 

The website builder of Kajabi offers customized themes. They may be personalized to suit the business needs of the user. Even a person who is not skillful in web designing should be able to modify them.

Features of Kartra

The features of Kartra are as follows: 

1. Video Hosting: 

Kartra can stream and host the video files with the help of a basic upload. It offers control over the embedded videos, can share them, customizes the thumbnails, and automatically plays the next videos. Automatically, the video is optimized for a new device. The users are free to tag different viewers during the videos.  They may even watermark the videos with their brand.

 It is a convenient feature. However, many users have complained about the hefty bandwidth charges from directly hosting the videos.

2. Memberships: 

Katra memberships may be customized to suit their needs. They are also convenient to set up. It allows users to upload files, audio podcasts, or videos. 

It provides a satisfactory viewer experience. Kartra offers four types of membership experience: Bronze, silver, gold, and platinum. They may either give all their information to the viewers immediately or provide it step by step over time, so that customer engagement is maintained.

After the members start viewing their content, the users will be able to get analytics on user progression. It is an excellent opportunity to test the content. The users will be able to identify where their points need to be improved. Irrespective of the number of memberships people buy from the users; they need to log in centrally only once. It is ideal for cross-selling and maintaining user engagement.

3. Shopping Cart: 

In case the customer is unable to check out from an eCommerce site, the site loses a sale. The shopping procedure in Kartra is entirely automated. Hence, the user needs to concentrate on creating a variety of products. There is no need for the user to worry about how to close the sale. Katra offers different options in e-commerce:

1. a) Pausing subscriptions
2. b) 1-click transactions for repeat customers
3. c) Selling limitless products
4. d) Offering discounts
5. e) Offering Free Trials
6. f) Offering different price points for each product. It offers the facility to pay in installments or make a one-time payment.

4. Affiliate management: 

Affiliates are an integral part of e-commerce. However, it is time-consuming to manage affiliates. The automated affiliate management system of Kartra offers affiliate mailing lists, customized affiliate landing pages, customized signing-up pages, and affiliate approval.

 The customers may also use Paypal adaptive payments for paying affiliates, immediately upon a transaction. The affiliate may be subscription-based or subscription-based. The users are also free to add joint venture brokers or set up many different commission tiers.

5. Email Marketing and marketing automatons: 

Kartra offers different plug and plays marketing campaigns. It is easy to modify marketing campaigns with the help of drag and drop campaigns. Reputed online marketers like Andy Jenkins and Frank Kern have designed marketing campaigns for Kartra.

The users are also welcome to use the successful campaigns that other Kartra members have created. Many such marketing campaigns are available in public. 

It may take the customers on a “Choose your adventure” journey using “Yes and No rules” and “If and Then” scenarios. Both features help the users segment the customers into different funnels that suit their needs. Kartra covers customers with a three-email welcome campaign. The users have the liberty to make the drive as tricky as they want, with the help of autopilot.

Is Kartra better than Kajabi? 

Kartra has its advantages over Kajabi. Now let us find out how the former is better than the latter.

• Kajabi is more expensive than its competitors. The users need knowledge of coding for advanced layouts. It doesn’t have any integrated sales tax. It faces challenges with delivering emails
• The subscribers do not get any completion certificates after they complete the online modules through Kajabi. The feature which allows Kajabi members to communicate within the platform is absent.
• Paypal and Stripe are the only modes of payment

However, the benefits of using Kartra are as follows:

• A support group for Kartra users is available on Facebook
• It offers detailed training through webinars
• It is a cost-effective, all-in-one platform
• It provides a right starter package for its members
• The onboarding procedure is professional. Members under any plans may utilize all the tools offered by Kartra. The members don’t need to opt for the premium package to avail of all the tools. It is integrated with Zapier

Is Kajabi better than Kartra?

Kartra has multiple flaws. They are as follows:

• The users of Kartra often face challenges with delivering emails
• They need to host their videos somewhere else so that they may avoid getting overcharged by their bandwidth. The turnaround time is extended, when the users contact customer care. The learning curve is rather steep
• The membership is restricted to four levels. The checkout process loads slowly. The website builder doesn’t have advanced features

On the other hand, the benefits of Kajabi are as follows:

• The onboarding process is professional
• It has themes that are easy to customize
• The customer service is joyful
• It is simple to use
• It is an all-in-one platform for buying as well as selling

Pricing of Kartra:

The star attraction of Kartra is that it offers all its tools even in the basic plan. No other marketing platform offers such a lucrative payment scheme. Kartra has four basic payment packages:

• Starter
• Silver
• Gold
• Platinum

Let us discuss each of the plans for the benefit of the users:

a) The Starter Plan:

 It costs $9 per month. This plan allows the users to send fifteen thousand emails every month. Those who subscribe to this plan have up to 2500 contacts, 50 GB video bandwidth, a custom domain, two membership sites, and a hundred pages.

b) The Silver Plan: 

It costs $199 per month. Users who subscribe to this plan may reach out to unlimited team members. They may reach out to the customer help desk total times too. They may send an unlimited number of emails per month and get up to 12,500 leads. Moreover, they get complete bandwidth products and absolute membership sites. This plan offers unlimited video bandwidth and three custom leads.

c) The Gold Plan:

 It costs $299 per month. People who subscribe to this plan, get all the privileges of the Silver plan. Apart from that, they get access to Kartra agency and five custom domains. They can also send up to 250,000 emails per month. Kartra agency permits the subscribers to control client accounts from a master Kartra account. 

d) The Platinum Plan:

 It costs $499 per month. People who subscribe to this plan get a discount of 25%, on any project they choose. They are only eligible for this discount when they decide to own the access to the software for the entire year. They also get access to send 500,000 emails per month, unlimited stuff, and ten custom domains.

Pricing of Kajabi:

Kajabi has three price plans. Veteran users point out that Kajabi is more expensive than Kartra. It also offers a free trial of fourteen days to its users. The three payment plans of Kajabi are as follows:

• Basic Plan
• Growth plan
• PRO plan

Now, let us discuss the plans individually.

a) Basic Plan: 

This plan costs $149 per month. It allows the subscribers to create three products, 10,000 contacts, one admin, unlimited landing pages, a thousand students or members, unlimited emails, limitless landing pages, and three Pipelines.

The subscribers cannot remove the Kajabi branding from their pages. It lacks automata. Also, they cannot manage affiliate programs.

b) Growth Plan: 

It costs $199 per month. Subscribers can sell fifteen products. They have access to unlimited pages, ten administrative users, twenty-five thousand contacts, ten thousand members, and one website. 

c) Pro Plan:

 It is the most expensive plan. People who subscribe to this plan have access to Experts Academy and Theme Editor. It offers a hundred products, twenty-thousand active members, a hundred thousand leads and admin as well as a hundred pipelines. If the subscribers opt for the annual option, they get a 20% Kajabi discount.

Which of them should I use?

Many people avoid Kajabi for the exorbitant price. The purposes of Kajabi vs Kartra differ from each other. Kajabi is better for online courses. Kartra is more suitable for funnels.

 Kajabi is a specialized site for membership sites. On the other hand, Kartra is more of a software for building funnels and a marketing suite. Kajabi is not a viable option for landing pages. It has a limited capacity for making pages. However, the features that it has for the member area is fantastic.

 The email marketing features of Kartra are better than those of Kajabi. Katra is better designed than Kajabi too. It regularly releases new features. It allows the users to conduct A/B splitting tests on the landing page and emails. Kajabi doesn’t have that feature.

Conclusion:

The article will help people make an informed choice. A third-party cannot say whether Kartra is better or Kajabi. Kajabi is better for people having specific requirements. Kartra is better if the subscriber is going through some financial constraints.  So, people need to decide which features will be more beneficial for them. It will help them understand whether they need Kajabi or Kartra.